CONTENTS

    Talent & Culture Strategy at Luckin

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    Andy Bennett​
    ·June 5, 2025

    Introduction

    Overview of Luckin

    Luckin is a well-known name in China’s coffee market. It grew quickly by using smart ideas and new methods. Today, it runs over 11,000 stores, making it one of the biggest coffee chains in the world. This shows how much it cares about good drinks and happy customers. Over 330 million people have tried Luckin, proving its popularity.

    Luckin’s money success is also impressive. In the last quarter, its revenue went up by 36% compared to last year, reaching RMB 9.6 billion. Freshly made drinks brought in RMB 6.9 billion, which is 72% of the total revenue. The company’s store growth and sales increase of 30%-50% show how strong its plans are.

    Bar chart showing percentage performance metrics of Luckin

    HR Achievements and Recognitions

    Luckin’s success isn’t just about numbers; it’s about people too. The company has built a great team by focusing on employee happiness and growth. Its HR plans create a friendly culture that helps workers improve and try new things. Because of this, Luckin has won awards as one of the best places to work.

    The company spends a lot on training so workers can do their best. It also supports diversity, making sure everyone feels important. These efforts help Luckin hire and keep talented workers, which adds to its success.

    Conclusion: The Foundation of a Strong Workforce

    A strong team is key to any successful business, and Luckin knows this. By focusing on culture, worker growth, and great operations, it has built a place where both employees and the company can succeed. This strong base helps Luckin stay a leader in the coffee world and inspires others to follow its example.

    Defining Talent Philosophy

    Luckin's Core Principles in Talent Management

    Luckin thinks people are the key to its success. Its talent strategy helps workers reach their best potential. This plan is based on three main ideas: caring for people, leading with values, and building a welcoming culture.

    Principle

    Description

    Commitment to People

    Luckin believes people can make big changes happen.

    Values-Based Leadership

    Leaders use their values to guide and inspire others.

    Culture of Belonging

    Luckin makes sure everyone feels valued and respected.

    These ideas help workers feel supported and excited to work. By matching personal values with company goals, Luckin creates a workplace full of new ideas. This match also helps close talent gaps, keeping the company strong in business.

    Talent Acquisition at Luckin

    Luckin plans ahead to find the right workers. Instead of waiting for jobs to open, it builds a list of skilled people early. This planning avoids problems when changes happen and keeps things running smoothly. It’s like saving money early for better results later. In the same way, early hiring plans help Luckin stay ready for talent needs.

    Luckin proactively builds a talent pool to address staffing needs swiftly while fostering a positive culture and growth opportunities. Integrating an Applicant Tracking System (ATS) enhances this strategy, improving candidate experience and HR efficiency:

    1. Easy Job Search and Application: ATS offers a user-friendly portal for quick job searches and one-click applications, aligning with Luckin’s welcoming culture.

    2. Transparent Progress Tracking: Candidates view real-time application status via ATS dashboards, with automated notifications building trust and reducing anxiety.

    3. Interview Feedback Collection: ATS integrates surveys for candidates to share interview experiences, refine processes, and enhance engagement.

    4. Improved HR Efficiency: ATS automates resume screening, candidate matching, and interview scheduling, speeding up hiring and minimizing candidate wait times.

    5. Talent Pool Management: ATS maintains a searchable candidate database, categorizing and engaging prospects for future roles.

    The company also works hard to attract and keep good workers. It offers a friendly culture and chances to grow. This method works well, as studies show early hiring plans lead to happier workers and easier changes. Luckin’s smart planning shows its promise to keep a strong team.

    Retention Approach at Luckin

    Keeping workers is just as important as hiring them. Luckin creates a workplace where employees feel happy and appreciated. It offers training programs to help workers improve their skills. By linking its worker-keeping efforts to its values, Luckin earns employee loyalty.

    A welcoming culture is a big part of this plan. Workers who feel included are more likely to stay. Luckin also finds areas where talent is missing and fixes those gaps. This lowers worker turnover and builds a stronger team, helping Luckin stay a top company in its field.

    Talent Development and Training Programs

    Why Training Matters

    Training helps workers learn and stay motivated. When companies offer learning opportunities, workers feel appreciated and do better. Studies show many businesses spend time on training, but workers often struggle to find time. On average, they only have 24 minutes a week for learning during a 40-hour work week.

    Even with limited time, workers want training that fits their jobs. About 89% of employees say they feel encouraged when training matches their roles. This shows how important it is to make learning a priority. By meeting these needs, companies can create a culture that supports growth and new ideas.

    Luckin’s Approach to Employee Development

    Luckin knows that helping workers grow is key to success. The company offers training programs that match its goals and workers’ needs. These programs aim to improve skills, boost productivity, and make workers feel included.

    Luckin focuses on giving workers chances to keep learning. Employees get tools to grow in their jobs and personal lives. Training is tailored to fit specific roles, helping workers gain useful skills. This plan improves individual performance and strengthens the company’s culture.

    The Impact of Development Programs

    Luckin measures its training success using key performance indicators (KPIs). These KPIs show how training helps the company:

    KPI

    Description

    Sales Objectives

    Training supports sales goals and helps grow revenue.

    Productivity

    Workers perform better after training, proving its value.

    Customer Satisfaction

    Surveys show improved customer service after training.

    Engagement

    High training participation shows workers are interested and involved.

    Knowledge Growth

    Workers remember and use what they learn, showing that training works.

    These results prove Luckin’s training programs help both workers and the company succeed. Workers gain new skills and help the company grow while keeping customers happy.

    By focusing on training, companies can support workers and inspire them. This builds a learning culture that benefits both employees and the business.

    Employee Experience and Workplace Culture

    What Makes Luckin’s Workplace Culture Special?

    Luckin’s workplace is special because it puts employees first. The company values teamwork, inclusion, and personal growth. It matches its cultural values with what workers need. This creates a strong and positive work environment. Employees feel encouraged to do their best every day.

    Luckin builds trust and respect among its team members. Workers feel like they belong, which improves their mood and work quality. The company turns its values into actions that guide daily tasks. This approach helps Luckin attract and keep talented workers.

    Why Employee Engagement Matters at Luckin

    Employee engagement is very important for Luckin’s success. Engaged workers are happier and more productive. At Luckin, engagement helps boost both work performance and profits.

    Engagement Level

    Effect on Income

    Effect on Growth

    Low Engagement

    33% drop

    11% drop

    High Engagement

    19% rise

    28% rise

    Engaged employees stay focused and work hard to achieve great results. They also help create a workplace full of teamwork and new ideas. Luckin uses engagement as a way to stay ahead of competitors.

    How Luckin Cares for Workers

    Luckin shows care by creating a supportive workplace. It invests in programs that improve communication and reward workers. This leads to happier employees and lower turnover rates.

    Statistic Description

    Value

    Lower turnover rates with engaged workers

    14.9%

    Better retention through communication efforts

    19%

    Fewer workers leaving in recognition-focused cultures

    31%

    Luckin makes sure workers feel appreciated and supported. This focus keeps employees loyal and motivated. It also helps the company grow and succeed over time.

    Performance Management

    Performance Evaluation and Feedback

    Luckin has a clear way to check worker performance. This helps workers know their roles and how they help the company. Regular talks give workers tips to improve and celebrate wins.

    Luckin uses numbers to make reviews fair and useful. These numbers show how well workers and the company are doing.

    Metric

    Description

    Adjusted Operating Income/Loss

    Tracks income or loss, leaving out share-based pay costs.

    Adjusted Net Income/Loss

    Measures net income or loss, excluding special share-based and other costs.

    Non-GAAP Net Income/Loss Attributable

    Focuses on net income or loss for shareholders, excluding one-time and regular items.

    These tools make reviews fair and match Luckin’s goals. Using facts and data, Luckin builds trust and motivates workers.

    Employee Satisfaction and Growth

    Happy workers are key to Luckin’s success. Happy workers do better and care more about their jobs. Luckin helps workers grow by offering training and chances to move up.

    The company listens to workers’ ideas and concerns. Workers feel valued when they can share their thoughts. This boosts their mood and sparks new ideas. When workers grow, the company grows too.

    Luckin’s focus on worker happiness keeps them excited and engaged. This creates a cycle where both workers and the company improve.

    How Luckin Measures Employee Satisfaction

    Luckin uses different ways to check how happy workers are. These methods show what workers need to do well.

    Measurement Technique

    Description

    Employee Satisfaction Index (ESI)

    Workers rate how happy they are overall.

    Absenteeism Rates

    Counts missed days to spot unhappiness.

    Vacation Days Used

    Track vacation use to check stress and workload balance.

    Employee Net Promoter Score (NPS)

    Asks if workers would recommend the company to others.

    Turnover Rate

    Shows how many workers leave and why.

    Internal Promotion Rate

    Tracks chances for workers to grow in their jobs.

    Online Company Ratings

    Collects anonymous reviews from sites like Glassdoor.

    These tools help Luckin learn what workers need and fix problems. By focusing on happiness, Luckin keeps its team strong and loyal.

    Supporting Growth Through Leadership Development

    Luckin knows strong leaders help the company succeed. It offers programs to teach skills like decision-making, teamwork, and communication. These lessons help workers handle challenges and lead confidently.

    The company finds future leaders early and helps them grow. Managers guide workers by mentoring them in their careers. This support helps employees feel confident as they move up. By growing leaders from within, Luckin builds a team that shares its values and goals.

    When workers become leaders, the company also benefits. New leaders bring fresh ideas and inspire their teams. This creates a cycle of creativity and motivation, making the company stronger.

    Prioritizing Well-Being

    Luckin cares about workers’ health because healthy people work better. It provides wellness programs to improve both body and mind. These programs help workers stay focused and productive.

    • Wellness programs save companies about $353 per worker in productivity.

    • Working while sick costs companies 2-3 times more than healthcare.

    Luckin’s wellness efforts include flexible hours, mental health help, and fitness plans. These programs lower stress and improve the balance between work and life. When workers feel cared for, they do their best at work.

    The Impact of Satisfaction and Growth

    Happy workers help the company grow. Luckin checks happiness using surveys and turnover rates. These tools help Luckin make work better for employees.

    Factor

    Type of Link

    Linked to Worker Happiness?

    Company Size

    Positive

    Yes

    Return on Assets (ROA)

    Positive

    Yes

    Average Pay

    Positive

    Yes

    Hard Workload

    Negative

    No

    Digital Transformation

    Positive

    Yes

    Happy workers bring more profits and new ideas. Luckin’s focus on happiness and growth helps workers succeed. This plan makes the company stronger while helping workers reach their goals.

    FAQ

    1. How does Luckin support work-life balance?

    Luckin helps workers balance life and work with flexible hours. It also gives plenty of vacation time to relax and recharge. Wellness programs are offered to reduce stress and promote healthy habits.

    Tip: Take breaks and use vacation days to stay energized.

    2. What makes Luckin’s workplace welcoming?

    Luckin values diversity and treats everyone equally. It respects different ideas and backgrounds. Training is provided to teach workers about the importance of inclusion.

    Note: A welcoming workplace boosts teamwork and creativity.

    3. Does Luckin have mentorship programs?

    Yes, Luckin offers mentorship to help workers grow. Skilled leaders guide you, share advice, and teach useful skills. These programs prepare you for future leadership roles.

    Mentorship Perks

    What You Gain

    Career Advice

    Get help planning your career path.

    Skill Learning

    Learn from experienced mentors.

    Building Connections

    Meet and connect with coworkers.

    4. How does Luckin reward workers?

    Luckin rewards hard work with bonuses, promotions, and recognition. It celebrates achievements to keep workers motivated. Feedback sessions highlight your efforts and areas to improve.

    Emoji: 🎉 Celebrate your success with Luckin’s rewards!

    5. Can workers share ideas for changes?

    Yes! Luckin values your ideas and welcomes feedback. You can share thoughts in meetings, surveys, or suggestion boxes. Your input helps improve the workplace and makes you feel involved.

    Callout: Speak up at Luckin. Your ideas can make a big impact!

    See Also

    MokaHR Partners With C&T To Boost Talent Management In Hong Kong

    Transforming Talent Acquisition Through MokaHR’s Cutting-Edge Recruitment System

    Navigating ATS: Your Essential Guide To Discovering Top Talent

    The Ideal Collaboration: ATS And LinkedIn Simplifying Talent Acquisition

    Discovering Opportunities With MokaHR: Your Digital Talent Management Solution

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